{"id":20667,"date":"2011-08-12T11:29:57","date_gmt":"2011-08-12T11:29:57","guid":{"rendered":"http:\/\/ergo21.com\/ergoblog\/?p=66"},"modified":"2025-03-15T12:28:41","modified_gmt":"2025-03-15T12:28:41","slug":"how-industrial-farming-destroyed-the-tasty-tomato","status":"publish","type":"post","link":"https:\/\/www.ergo21.com\/staging\/how-industrial-farming-destroyed-the-tasty-tomato\/","title":{"rendered":"How Industrial Farming ‘Destroyed’ The Tasty Tomato"},"content":{"rendered":"

Florida workers harvest what they can from the DiMare Farms tomato fields, a month after the January 2010 freeze that caused a statewide crop shortage.<\/p>\n

NPR Books | npr.org<\/a> | June 28, 2011<\/p>\n

If you bite into a tomato between the months of October and June, chances are that tomato came from Florida. The Sunshine State accounts for one-third of all fresh tomatoes produced in the United States \u2014 and virtually all of the tomatoes raised during the fall and winter seasons.<\/p>\n

But the tomatoes grown in Florida differ dramatically from the red garden varieties you might grow in your backyard. They’re bred to be perfectly formed \u2014 so that they can make their way across the U.S. and onto your dinner table without cracking or breaking.<\/p>\n

“For the last 50 or more years, tomato breeders have concentrated essentially on one thing and that is yield \u2014 they want plants that yield as many or as much as possible,” writer Barry Estabrook tells Fresh Air<\/em>‘s Terry Gross. “They also want those fruits to be able to stand up to being harvested, packed, artificially turned orange [with ethylene gas] and then shipped away and still be holding together in the supermarket a week or 10 days later.”<\/p>\n

Tomatoland:<\/em> How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit<\/em>
\nBy Barry Estabrook
\nHardcover, 240 pages
\nAndrews McMeel Publishing
\nList Price: $19.99<\/h6>\n
Read An Excerpt<\/a><\/h6>\n

Estabrook, a freelance food writer whose work has appeared in The Atlantic<\/em>, The New York Times<\/em> and The Washington Post,<\/em> looks at the life of today’s mass-produced tomato \u2014 and the environmental and human costs of the tomato industry \u2014 in his book Tomatoland: How Modern Industrial Agriculture Destroyed Our Most Alluring Fruit<\/em>. The book was based on a James Beard Award-winning article that originally appeared in Gourmet magazine, where Estabrook was a contributing editor before publication ceased in 2009.<\/p>\n

Estabrook says the mass-produced tomatoes in today’s supermarkets lack flavor because they were bred for enduring long journeys to the supermarket \u2014 and not for taste.<\/p>\n

“As one large Florida farmer said, ‘I don’t get paid a single cent for flavor,’ ” says Estabrook. “He said, ‘I get paid for weight. And I don’t know of any supermarket shopper who tastes her tomatoes before she puts them in her shopping cart.’ … It’s not worth commercial plant breeders’ while to breed for taste because their customers \u2014 the large farmers \u2014 don’t get paid for it.”<\/p>\n

As a result, customers have become accustomed to the flavorless tomatoes that dot supermarket shelves, says Estabrook.<\/p>\n

“I was speaking to a person in their 30s recently and she said she had never recalled tasting anything other than a supermarket tomato,” he says. “I think that wanting a tomato in the winter of winter \u2014 or wanting a little bit of orange on the plate … is inherent in a lot of our shopping decisions. We expect an ingredient to be on the supermarket shelves 365 days a year, whether or whether not it’s in season or tastes any good.”<\/p>\n

Let’s Call The Whole Thing Off?<\/strong><\/p>\n

Though most of our tomatoes come from Florida, the state isn’t necessarily the best place to grow the crop, says Estabrook. Most tomatoes are grown in sand, which contains few nutrients and organic materials. In addition, Florida’s humidity breeds large populations of insects, which means tomato growers need to apply chemical pesticides on a weekly basis.<\/p>\n

Barry Estabrook is a former contributing editor at Gourmet <\/em>magazine. He currently blogs at politicsoftheplate.com.<\/p>\n

“In order to get a successful crop of tomatoes, the official Florida handbook for tomato growers lists 110 different fungicides, pesticides and herbicides that can be applied to a tomato field over the course of the growing season,” he says. “And many of those are what the Pesticide Action Network calls ‘bad actors’ \u2014 they’re kind of the worst of the worst in the agricultural chemical arsenal.”<\/p>\n

Florida applies more than eight times the amount of pesticide and herbicides as does California, the next leading tomato grower in the country. Part of this has to do with the fact that California processes tomatoes that are used for canning \u2014 and therefore don’t have to look as good as their Florida counterparts. But part of this also has to do with consumers.<\/p>\n

“It’s the price we pay for insisting we have food out of season and not local,” he says. “We foodies and people in the sustainable food movement chant these mantras, ‘local, seasonable, organic, fair-trade, sustainable,’ and they almost become meaningless because they’re said so often and you see them in so many places. If you strip all those away, they do mean something, and what they mean is that you end up with something like a Florida tomato in the winter \u2014 which is tasteless.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Florida workers harvest what they can from the DiMare Farms tomato fields, a month after the January 2010 freeze that caused a statewide crop shortage. NPR Books | npr.org | June 28, 2011 If you bite into a tomato between the months of October and June, chances are that tomato came from Florida. The Sunshine […]<\/p>\n","protected":false},"author":631,"featured_media":20765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-20667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-staying-healthy"],"acf":[],"yoast_head":"\nHow Industrial Farming Ruined Tomato Flavor | Ergo21<\/title>\n<meta name=\"description\" content=\"Discover how industrial farming affected tomato taste and quality. 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